If you’ve watched The Devil Wears Prada 2, you know the plot centers on a grim reality: the death of traditional fashion journalism. The era of the high-drama, excessive, multi-page glossy spread is supposedly over, replaced by fleeting three-second scrolls and algorithmic feeds.
That cultural shift struck a nerve with me. It pushed me to make a very deliberate decision about the creative direction of this brand. If the magazines aren't going to print the fantasy anymore, I decided to build it myself. WONGSO isn't just an e-commerce platform; I treat our Journal and our Instagram as my personal fountains, built to quench a very specific thirst for an epic, uncompromising fashion spread.
The Art of Juxtaposition
There is a Francesco Scavullo photograph shot in Hong Kong that I think about constantly. A model stands in the middle of a chaotic, roaring street market, looking completely unbothered and utterly glamorous. It is the ultimate juxtaposition—the overwhelming, gritty noise of the city crashing against the calm, untouchable composure of high fashion.
After spending twenty years living and working abroad before recently dropping my bags back here in Indonesia, that image has become a bit of an obsession. When I finally settle into a permanent space of my own, that exact Scavullo print is the first thing I am buying for the walls.
That specific tension is the heartbeat of WONGSO. It is the core of "Asian Discretion meets Western Liberation." It is the friction of taking something wildly bold—like our sheer, skin-baring resort wear—and placing it against a backdrop of urban chaos.
The Golden Hour Sanctuary
Which brings us to The Devil in the Details, a digital cover story shot high above the sprawling concrete and glass of the Bangkok skyline.
We shot this series between 3 PM and 5 PM in a sun-drenched, high-rise sanctuary to capture that Scavullo-esque tension. Set against the pulsing, relentless energy of the city below, the private living room becomes a stage.
This is where the Boheme collection truly breathes. We didn’t just design these pieces for the blinding lights of a circuit party or the dusty expanse of a music festival. We designed them for the pre-game. The Boheme Kimono in Sunset Orange is engineered to catch that heavy, fading golden hour sunlight pouring through a floor-to-ceiling window, transforming a quiet late afternoon in a private space into a cinematic event.
Tension and Texture
When you zoom in, the narrative shifts. Up close, this collection is a masterclass in tactile friction. It is the breathability of sheer, custom-milled mesh resting against bare skin. It is the intricate, sheer floral motifs clashing beautifully with ultra-modern silhouettes. It is the precise, structural tension of a premium waistband holding everything perfectly in place.
We brought the magazine editorial back because pieces like this demand a proper spread. They demand to be looked at, analyzed, and obsessed over.
The skyline is watching. Let them.
Shop the exact looks featured in our Bangkok high-rise editorial below, and bring the Western Liberation to your own private sanctuary.